Technical starting points for Matte Velvet on common SA substrates.
Most briefs that mention Matte Velvet Matte Velvet Specifications start with a finish mood, not a foil grade. We translate that mood into a roll that can actually run on the press you have on the floor today.
On coated board, Matte Velvet Matte Velvet Specifications usually wants a medium release and a heat window that does not scorch the ink stack underneath. Soft-touch laminate is less forgiving, so we flag grades that bite without tearing the soft layer.
Trade printers in Gauteng often keep two golds and one silver on the shelf, then indent pigment or holographic when a brand job lands. That pattern still works. We just keep the swatch books honest so the indent is not a surprise.
If adhesion looks weak, check varnish and corona before blaming the foil. A lot of 'bad foil' tickets turn out to be a stacking issue that a different dwell or a cleaner die face would have caught in make-ready.
We store rolls upright in Jet Park and ask partners not to leave cartons in a hot bakkie over a long weekend. Foil is tough, but humidity and heat still shorten the useful life of a sensitive holographic lot.
For Matte Velvet Matte Velvet Specifications, sample drawdowns beat PDF mockups. Send us the stock you plan to run, or pick up a swatch at the Johannesburg counter before you lock the dieline.
Short-run studios can work from narrower rolls. Converters on long carton jobs usually want wider webs and batch notes that match what the brand signed off last season.
Matte Velvet SpecificationsOn the floor
When a carton brief lands with a tight foil panel next to heavy coverage ink, we ask for the make-ready sheet first. Registration drift on older platens shows up as a bright edge that no amount of Photoshop cleanup will hide on the finished blank.
Operators in Jet Park usually prefer a slightly cooler dwell on soft-touch stocks, then a second pass only if the coverage still looks hungry. That habit keeps the laminate from whitening and saves a night of reprints when the brand manager walks the line at seven the next morning.
Keep a spare release liner roll labelled by lot. Mixing liners mid-job is the fastest way to invent a ghost that only appears after the guillotine.
Client voices
What teams say about support and getting systems settled, pulled live from our public review feed.
